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~isPartOf:"Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing"
~person:"Perrey, Jesko"
~person:"Schroeder, Jonathan E."
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Brand management
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Perrey, Jesko
Schroeder, Jonathan E.
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
Akzente
5
European journal of marketing : EJM
3
Marketing theory
3
Routledge interpretive marketing research
2
ADVANCES IN CONSUMER RESEARCH
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Brand Content : die Marke als Medienereignis
1
Brands : interdisciplinary perspectives
1
Business ethics : a European review
1
Die Betriebswirtschaft : DBW
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
International Conference on Anthropological Perspectives and Local Approaches: Indigenous Applications in Management and Marketing, Shanghai, May 2013
1
Marketing nach Maß : von der Vielfalt profitieren
1
Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
1
Perspectives on consumer industries & retail
1
Scandinavian journal of management
1
Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming)
1
The brand challenge : adapting branding to sectorial imperatives
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The journal of brand management : an international journal
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Bedeutung und strategisches Management von Brand Communities
Loewenfeld, Fabian von
;
Perrey, Jesko
;
Schröder, Jürgen
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 295-320)
.
2007
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