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~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~person:"Regier, Stefanie"
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Reihe: Marketing, IT und Social Media
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Sportmarkenführung in Social Networks
Regier, Stefanie
;
Krüger, Kevin
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 273-294)
.
2014
Persistent link: https://www.econbiz.de/10010354041
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