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~isPartOf:"Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Distribution channel"
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Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
Marketing letters : a journal of research in marketing
Journal of business research : JBR
3
European journal of operational research : EJOR
2
International journal of production research
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Journal of retailing
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Advancing insights on brand management
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Australasian marketing journal
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Impulse für die Markenforschung und Markenführung
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International business and economics research journal
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International journal of production economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research : JMR
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Journal of retailing and consumer services
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Manufacturing & service operations management : M & SOM
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Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Omega : the international journal of management science
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Review of marketing science
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Schriftenreihe Studien zum Konsumentenverhalten
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Springer-Gabler Research
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The SAGE handbook of international marketing
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Transportation research / E : an international journal
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Transportation research : an international journal
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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Empirical models of manufacturer-retailer interaction : a review and agenda for future research
Ailawadi, Kusum L.
;
Bradlow, Eric T.
;
Draganska, Michaela
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 273-285
Persistent link: https://www.econbiz.de/10008648798
Saved in:
2
Private labels and new product development
Chen, Chyi-mei
;
Chou, Shan-yu
;
Hsiao, Lu
;
Wu, I-huei
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 227-243
Persistent link: https://www.econbiz.de/10003873470
Saved in:
3
Der Markenartikel und sein Preis
Köhler, Helmut
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 65-100)
.
2006
Persistent link: https://www.econbiz.de/10003367044
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