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~isPartOf:"Markenführung vor drei großen Herausforderungen : Markendialog, Februar 2012"
~subject:"Social web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Markenführung vor drei großen Herausforderungen : Markendialog, Februar 2012
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
7
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
Swarm Branding : Markenführung im Zeitalter von Web 2.0
4
Branding and sustainable competitive advantage : building virtual presence
3
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Advertising in new formats and media : current research and implications for marketers
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
2
Innovative Markenführung und -implementierung
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Leveraging computer-mediated marketing environments
2
New Developments in Online Marketing
2
New techniques for brand management in the healthcare sector
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
2
Research perspectives on social media influencers and brand communication
2
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
A Research Agenda for Service Marketing
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Big data marketing strategies for superior customer experience
1
Brand Content : die Marke als Medienereignis
1
Brand management ; Vol. 2
1
Brands and branding
1
Bridging the gap between advertising academia and practice
1
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Cases on strategic social media utilization in the nonprofit sector
1
Computer-mediated marketing strategies : social media and online brand communities
1
Conference proceedings Trends in Business Communication 2020
1
Consumer behavior : practice oriented perspectives
1
Contemporary Trends in European Cooperative Banking : Sustainability, Governance, Digital Transformation, and Health Crisis Response
1
Contemporary approaches of digital marketing and the role of machine intelligence
1
Current issues in economy and management : multidisciplinary perspectives
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Markenführung mit Facebook, Twitter & Co. - Ja, aber wie?
Bothmer, Levin von
- In:
Markenführung vor drei großen Herausforderungen : …
,
(pp. 100-109)
.
2012
Persistent link: https://www.econbiz.de/10009537624
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2
Markenführung mit Facebook, Twitter & Co. - Ja, aber wie?
Drüner, Marc
- In:
Markenführung vor drei großen Herausforderungen : …
,
(pp. 82-99)
.
2012
Persistent link: https://www.econbiz.de/10009537625
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3
Markenführung mit Facebook, Twitter & Co. - Ja, aber wie?
Wieser, Florian
- In:
Markenführung vor drei großen Herausforderungen : …
,
(pp. 110-121)
.
2012
Persistent link: https://www.econbiz.de/10009540219
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