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~isPartOf:"Markenkommunikation und Beziehungsmarketing"
~subject:"Messebeteiligung"
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Messebeteiligung
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Zanger, Cornelia
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Technische Universität Chemnitz / Lehrstuhl Marketing und Handelsbetriebslehre
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Wissenschaftliche Konferenz Eventforschung <5, 2013, Chemnitz>
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Markenkommunikation und Beziehungsmarketing
Trade show management : planning, implementing and controlling of trade shows, conventions and events
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Strategic market creation : a new perspective on marketing and innovation management
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Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
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Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
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Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handels...
Zanger, Cornelia
(
ed.
)
-
2014
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