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~isPartOf:"Market research handbook"
~person:"Mariampolski, Hy"
~person:"Sharma, Anjul"
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Market research handbook
Qualitative marketing research : approaches, techniques and analysis
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Researching diverse individuals and societies
Sharma, Anjul
- In:
Market research handbook
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(pp. 299-309)
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2007
Persistent link: https://www.econbiz.de/10003548743
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Ethnography and observational research
Mariampolski, Hy
- In:
Market research handbook
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(pp. 435-445)
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2007
Persistent link: https://www.econbiz.de/10003548783
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