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~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Marketing intelligence & planning"
~person:"Batt, Verena"
~source:"econis"
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Marketing : ZFP ; journal of research and management
Marketing intelligence & planning
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Basler Schriften zum Marketing
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Gabler Research
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Employees as a second audience : a scale development approach for the measurement of quality of external communications from the employee's perspective
Holzer, Matthias
;
Batt, Verena
;
Bruhn, Manfred
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 126-136
Persistent link: https://www.econbiz.de/10011560964
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