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~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Marketing intelligence & planning"
~person:"Gierl, Heribert"
~source:"econis"
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Gierl, Heribert
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Marketing : ZFP ; journal of research and management
Marketing intelligence & planning
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Der Markt : international journal of marketing
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Jahrbuch der Absatz- und Verbrauchsforschung
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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ECONIS (ZBW)
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Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
2
Increasing the effectiveness of benefit arguments : a regulatory fit perspective
Gierl, Heribert
;
Pagel, Sabine
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
1
,
pp. 22-39
Persistent link: https://www.econbiz.de/10009514756
Saved in:
3
Die wahrgenommene Dynamik des Kommunikators und Einstellungen der Rezipienten
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 236-251
Persistent link: https://www.econbiz.de/10001655215
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