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~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Markenführung"
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Markenführung
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Marketing : ZFP ; journal of research and management
Marketing intelligence & planning
Journal of business research : JBR
53
The journal of brand management : an international journal
50
The journal of product & brand management
35
European journal of marketing : EJM
24
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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International journal of advertising : the review of marketing communications
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International journal of hospitality management
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International review on public and non-profit marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Springer eBook Collection / Business and Economics
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global marketing
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Measuring and managing brands
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
2
Employees as a second audience : a scale development approach for the measurement of quality of external communications from the employee's perspective
Holzer, Matthias
;
Batt, Verena
;
Bruhn, Manfred
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 126-136
Persistent link: https://www.econbiz.de/10011560964
Saved in:
3
Die Rolle der Werbung in der internen Markenführung
Henkel, Sven
;
Wentzel, Daniel
;
Tomczak, Torsten
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10003810166
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
6
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
7
Masstige marketing redefined and mapped : introducing a pyramid model and MMS measure
Paul, Justin
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 691-706
Persistent link: https://www.econbiz.de/10011447577
Saved in:
8
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
9
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
10
Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
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