//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kommunikation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Marketing management
124
Marketingmanagement
124
Consumer behaviour
29
Konsumentenverhalten
29
Marketing
17
Beziehungsmarketing
14
Relationship marketing
14
Brand management
11
Markenführung
11
Theorie
11
Theory
11
Firm performance
10
KMU
10
Mobile communications
10
Mobilkommunikation
10
SME
10
Unternehmenserfolg
10
Internet marketing
9
Market research
9
Marktforschung
9
Online-Marketing
9
Brand image
8
Kommunikation
8
Markenimage
8
Marketing strategy
8
Communication
7
Innovation
7
USA
7
United States
7
Deutschland
6
Germany
6
Marketing theory
6
Strategic management
6
Strategisches Management
6
B-to-B-Marketing
5
Business-to-business marketing
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Großbritannien
5
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Collection of articles of several authors
1
Sammelwerk
1
Language
All
German
3
English
3
Author
All
Ardley, Barry
1
Diller, Hermann
1
Gierl, Heribert
1
Harker, Michael
1
Himme, Alexander
1
Hwang, Ki-Soon
1
Lowe, Sid
1
Praxmarer-Carus, Sandra
1
Rod, Michel
1
Saatkamp, Jörg
1
Smith, Terry
1
Williams, Tom
1
Zuhorn, Leonie
1
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
Marketing intelligence & planning
Lehrbuch
13
SpringerLink / Bücher
13
Journal of marketing management : MM
12
AMS review : official publication of the Academy of Marketing Science
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Legends in marketing
10
Journal of business research : JBR
7
Journal of the Academy of Marketing Science
7
Marketing theory and applications
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
McGraw-Hill/Irwin series in marketing
5
European journal of marketing : EJM
4
Journal of strategic marketing
4
Australasian marketing journal
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Faculty & research / Insead : working paper series
3
Gabler Edition Wissenschaft
3
Journal of customer behaviour
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Major theoretical debates and contemporary issues in marketing theory
3
Springer eBook Collection / Business and Management
3
The marketing book
3
Zeszyty naukowe
3
wi - Wirtschaft
3
AMA educators' proceedings
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Berichte aus der Betriebswirtschaft
2
Business horizons
2
Business-to-Business-Marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Context into text into context : marketing practice into theory, marketing theory into practice
Smith, Terry
;
Williams, Tom
;
Lowe, Sid
;
Rod, Michel
; …
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1027-1046
Persistent link: https://www.econbiz.de/10011447936
Saved in:
2
Brand Extension versus Co-Branding : welche Strategie verspricht den größeren Erfolg?
Himme, Alexander
;
Zuhorn, Leonie
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10009554424
Saved in:
3
Marketing theory and critical phenomenology : exploring the human side of management practice
Ardley, Barry
- In:
Marketing intelligence & planning
29
(
2011
)
7
,
pp. 628-642
Persistent link: https://www.econbiz.de/10009384754
Saved in:
4
Marketing cases : learning from marketing practice
Harker, Michael
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009384793
Saved in:
5
Schwachstellen in Marketingprozessen : Ergebnisse einer explorativen Reengineering-Metaanalyse
Diller, Hermann
;
Saatkamp, Jörg
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 239-252
Persistent link: https://www.econbiz.de/10001726858
Saved in:
6
Die wahrgenommene Dynamik des Kommunikators und Einstellungen der Rezipienten
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 236-251
Persistent link: https://www.econbiz.de/10001655215
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->