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Marketing management
124
Marketingmanagement
124
Consumer behaviour
29
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Marketing
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Marketing : ZFP ; journal of research and management
Marketing intelligence & planning
SpringerLink / Bücher
491
Journal of business research : JBR
438
Telecommunications policy : the international journal of digital economy, data sciences and new media
296
Industrial marketing management : the international journal for industrial and high-tech firms
278
Journal of strategic marketing
194
Springer eBook Collection
176
Journal of retailing and consumer services
161
Europäische Hochschulschriften / 5
157
Management communication quarterly : an international journal
155
European journal of marketing : EJM
144
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139
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138
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135
Technological forecasting & social change : an international journal
134
Journal of marketing management : MM
133
Games and economic behavior
129
CESifo working papers
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The journal of business & industrial marketing
123
Discussion paper / Centre for Economic Policy Research
122
Management science : journal of the Institute for Operations Research and the Management Sciences
122
Research
119
Journal of the Academy of Marketing Science
117
Gabler Edition Wissenschaft
112
Journal of marketing
112
Working paper / National Bureau of Economic Research, Inc.
107
Journal of economic behavior & organization : JEBO
106
NBER Working Paper
105
Working paper
97
Journal of communication management : an international journal
95
Journal of business ethics : JOBE
93
Discussion papers / CEPR
91
Journal of economic theory
85
International journal of business communication : IJBC ; a publication of the Association of Business Communication
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Lehrbuch
77
Discussion paper series / IZA
76
Springer eBook Collection / Business and Economics
76
Journal of advertising research
75
Asia Pacific journal of marketing and logistics
71
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ECONIS (ZBW)
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91
Facetten der Kongruenz : persönlichkeitsbasierte Ähnlichkeiten von Marke und Testimonial als Determinanten wahrgenommener Passung und Kaufwahrscheinlichkeit
Spörrle, Matthias
;
Bekk, Magdalena
;
Felser, Georg
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 180-194
Persistent link: https://www.econbiz.de/10008649959
Saved in:
92
Rollenverteilung bei Kaufentscheidungen türkischstämmiger Familien in Deutschland : ein Vergleich mit deutscher Mehrheits- und türkischer Herkunftsgesellschaft unter besonderer Ber...
Schneider, Helmut
;
Coşkun, Bilgen
;
Schneider, …
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 164-179
Persistent link: https://www.econbiz.de/10008649960
Saved in:
93
Visibility and involvement in effective arts marketing
Lange, Candy
- In:
Marketing intelligence & planning
28
(
2010
)
5
,
pp. 650-668
Persistent link: https://www.econbiz.de/10008651748
Saved in:
94
The Nigerian movie industry "Nollywood" : a nearly perfect marketing case study
Madichie, Nnamdi O.
- In:
Marketing intelligence & planning
28
(
2010
)
5
,
pp. 625-649
Persistent link: https://www.econbiz.de/10008651749
Saved in:
95
Kontrainduktion und Innovation : Plädoyer für Feyerabend im Marketing
Dubiel, Jörg
;
Ruhland, Johannes M.
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
4
,
pp. 259-270
Persistent link: https://www.econbiz.de/10008772678
Saved in:
96
Akzeptanz und Reaktanz von mobilen Diensten : eine empirische Studie am Beispiel von Deutschland und den USA
Losch, Nadine
;
Schulz, Sebastian
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
4
,
pp. 235-258
Persistent link: https://www.econbiz.de/10008772684
Saved in:
97
"Lights, camera, action...!" : marketing film locations to Hollywood
Hudson, Simon
;
Tung, Vincent Wing Sun
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 188-205
Persistent link: https://www.econbiz.de/10003989406
Saved in:
98
International Committee of the Red Cross : emblems of humanity
Torres, Ann M.
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 223-235
Persistent link: https://www.econbiz.de/10003989410
Saved in:
99
SME practice torwards integrated marketing communications
Gabrielli, Veronica
;
Balboni, Bernardo
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10003989421
Saved in:
100
The organizational roles of marketing and marketing managers
Gök, Osman
;
Hacioglu, Gungor
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 291-309
Persistent link: https://www.econbiz.de/10003989425
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