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~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Marketing intelligence & planning"
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Marketing management
124
Marketingmanagement
124
Consumer behaviour
29
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Marketing
17
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14
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Marketing : ZFP ; journal of research and management
Marketing intelligence & planning
SpringerLink / Bücher
491
Journal of business research : JBR
438
Telecommunications policy : the international journal of digital economy, data sciences and new media
296
Industrial marketing management : the international journal for industrial and high-tech firms
278
Journal of strategic marketing
194
Springer eBook Collection
176
Journal of retailing and consumer services
161
Europäische Hochschulschriften / 5
157
Management communication quarterly : an international journal
155
European journal of marketing : EJM
144
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134
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129
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122
Management science : journal of the Institute for Operations Research and the Management Sciences
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119
Journal of the Academy of Marketing Science
117
Gabler Edition Wissenschaft
112
Journal of marketing
112
Working paper / National Bureau of Economic Research, Inc.
107
Journal of economic behavior & organization : JEBO
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Journal of communication management : an international journal
95
Journal of business ethics : JOBE
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Discussion papers / CEPR
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Journal of economic theory
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Lehrbuch
77
Discussion paper series / IZA
76
Springer eBook Collection / Business and Economics
76
Journal of advertising research
75
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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41
An exploration of environmentally-conscious consumers and the reasons why they do not buy green products
Johnstone, Micael-Lee
;
Tan, Lay Peng
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 804-825
Persistent link: https://www.econbiz.de/10011447634
Saved in:
42
The marketing manager as a jazz musician
Holbrook, Morris B.
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 958-965
Persistent link: https://www.econbiz.de/10011447856
Saved in:
43
Marketing's contribution from the perspective of marketing executives
Tollin, Karin
;
Schmidt, Marcus
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950
Saved in:
44
Institutional theory and international market selction for direct selling
Ragland, Charles B.
;
Brouthers, Lance Eliot
;
Widmier, …
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 538-555
Persistent link: https://www.econbiz.de/10011381617
Saved in:
45
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
46
Networking externalities and the perception of innovation characteristics : mobile banking
Soo Yeong Ewe
;
Yap, Sheau-Fen
;
Lee, Christina Kwai Choi
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 592-611
Persistent link: https://www.econbiz.de/10011381694
Saved in:
47
Context into text into context : marketing practice into theory, marketing theory into practice
Smith, Terry
;
Williams, Tom
;
Lowe, Sid
;
Rod, Michel
; …
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1027-1046
Persistent link: https://www.econbiz.de/10011447936
Saved in:
48
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
49
Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
Saved in:
50
Market orientation in Islamic banks : a qualitative approach
Zebal, Mostaque Ahmed
;
Saber, Hussein M.
- In:
Marketing intelligence & planning
32
(
2014
)
4
,
pp. 495-527
Persistent link: https://www.econbiz.de/10010385839
Saved in:
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