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~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Benkenstein, Martin"
~person:"Thrassou, Alkis"
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Marketing : ZFP ; journal of research and management
The journal of brand management : an international journal
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ECONIS (ZBW)
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Consumer Confusion : eine experimentelle Untersuchung zu Ursachen und Konsequenzen
Benkenstein, Martin
;
Künstner, Dan
;
Uhrich, Sebastian
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009554432
Saved in:
2
Wine marketing : a framework for consumer-centred planning
Vrontis, Demetris
;
Thrassou, Alkis
;
Czinkota, Michael R.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 245-263
Persistent link: https://www.econbiz.de/10008905668
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