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~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Saatkamp, Jörg"
~subject:"Marketing theory"
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Schwachstellen in Marketingprozessen : Ergebnisse einer explorativen Reengineering-Metaanalyse
Diller, Hermann
;
Saatkamp, Jörg
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 239-252
Persistent link: https://www.econbiz.de/10001726858
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