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~isPartOf:"Marketing : ZFP ; journal of research and management"
~language:"deu"
~subject:"Consumer behaviour"
~subject:"Schätzung"
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Marketing : ZFP ; journal of research and management
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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Wenn doppelt (nicht) besser hält : kann die Wirkung von positiven Medienberichten über eine Marke durch Werbung verstärkt werden?
Germelmann, Claas Christian
;
Gröppel-Klein, Andrea
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
4
,
pp. 217-232
Persistent link: https://www.econbiz.de/10003585067
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