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~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Barnert, Vera"
~person:"Defourny, Jacques"
~person:"Meyer, Anton"
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Marketing : ZFP ; journal of research and management
Die Automobilindustrie von morgen : wie Automobilhersteller und -zulieferer gestärkt aus der Krise hervorgehen können
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Architectural branding as brand communication : does it contribute to employees' brand commitment?
Raffelt, Ursula
;
Littich, Martina
;
Meyer, Anton
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 247-256
Persistent link: https://www.econbiz.de/10009271592
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