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~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Diller, Hermann"
~person:"Huber, Frank"
~person:"Warner, Malcolm"
~subject:"Behavioral economics"
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Marketing : ZFP ; journal of research and management
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Wenn Käufer auch verkaufen : preispolitische Implikationen der "prospect"-Theorie
Herrmann, Andreas
- In:
Marketing : ZFP ; journal of research and management
19
(
1997
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10001217425
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