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~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Gierl, Heribert"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
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Advertising effects
6
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5
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Marketing theory
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Marketingtheorie
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Brand image
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Gierl, Heribert
Kreutzer, Ralf T.
Malhotra, Naresh K.
Esch, Franz-Rudolf
12
Bruhn, Manfred
9
Wagner, Udo
8
Bauer, Hans H.
7
Swoboda, Bernhard
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Georgi, Dominik
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2
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2
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Marketing : ZFP ; journal of research and management
SpringerLink / Bücher
24
Review of marketing research
16
Lehrbuch
11
Springer eBook Collection
11
Jahrbuch der Absatz- und Verbrauchsforschung
10
Legends in marketing
9
Journal of business research : JBR
7
SAGE library in marketing
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
Springer eBook Collection / Business and Economics
7
essentials
7
Arbeitspapier / Institut für Marketing, Universität Mannheim
6
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Der Markt : international journal of marketing
5
Journal of business economics : JBE
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Studienwissen kompakt
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
Review of Marketing Research Ser.
4
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
4
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Essentials
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Reihe: Marketing
3
BTE-Fachdokumentation
2
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
2
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Emerald insight
2
Fundamentals of marketing research ; Vol. 6
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Kundenzentrierte Unternehmensführung
2
MOREMEDIA
2
Marketing intelligence & planning
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
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ECONIS (ZBW)
12
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1
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
2
Let's dance a little bit : preliminary considerations about effects of dance in advertising videos
Brauckmann, Nadine
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
4
,
pp. 32-65
Persistent link: https://www.econbiz.de/10014437780
Saved in:
3
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
4
Increasing the effectiveness of benefit arguments : a regulatory fit perspective
Gierl, Heribert
;
Pagel, Sabine
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
1
,
pp. 22-39
Persistent link: https://www.econbiz.de/10009514756
Saved in:
5
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
6
Die wahrgenommene Dynamik des Kommunikators und Einstellungen der Rezipienten
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 236-251
Persistent link: https://www.econbiz.de/10001655215
Saved in:
7
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
8
How does self-referencing affect product evaluations? : a comparison of three models
Gierl, Heribert
;
Bombe, Sandra
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10009554426
Saved in:
9
Eine Skala zur Identifikation zufriedener, indifferenter und unzufriedener Kunden
Gierl, Heribert
;
Bartikowski, Boris
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10001655222
Saved in:
10
Der Dilution-Effekt : Stand der theoretischen und empirischen Forschung
Gierl, Heribert
;
Großmann, Tina
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 46-64
Persistent link: https://www.econbiz.de/10003644632
Saved in:
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