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~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Homburg, Christian"
~subject:"Behavioral economics"
~subject:"Germany"
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Homburg, Christian
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Marketing : ZFP ; journal of research and management
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Journal of business economics : JBE
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Die Betriebswirtschaft : DBW
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian
;
Schäfer, Heiko
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
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