//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Huber, Frank"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Consumer behaviour
3
Konsumentenverhalten
3
Advertising
1
Advertising effects
1
Behavioral economics
1
Celebrity endorsement
1
Celebrity-Werbung
1
Credibility
1
Decision
1
Entscheidung
1
Gender
1
Geschlecht
1
Glaubwürdigkeit
1
Innovation
1
Marketing management
1
Marketingmanagement
1
Partial least squares
1
Partielle kleinste Quadrate
1
Preismanagement
1
Pricing strategy
1
Product management
1
Produktmanagement
1
Sponsoring
1
Sponsorship
1
Theorie
1
Theory
1
Verhaltensökonomik
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
1
Author
All
Huber, Frank
Gierl, Heribert
11
Bernhard, Ulrich
2
Kroeber-Riel, Werner
2
Leven, Wilfried
2
Sieh, Hans C.
2
Thomas, Stefan
2
Abshagen, Jannina
1
Bambauer-Sachse, Silke
1
Bartikowski, Boris
1
Bombe, Sandra
1
Chaieb, Safa
1
Dmoch, Thomas
1
Fastoso, Fernando
1
Garrouch, Karim
1
Gröppel-Klein, Andrea
1
Guhl, Daniel
1
Haedrich, Günther
1
Hagner, Frauke
1
Haltmayer, Vanessa
1
Heberle, Antonia
1
Heideker, Silvia
1
Hörle, Steffen
1
Jeck-Schlottmann, Gabi
1
Kalweit, Udo
1
Keller, Barbara
1
Klapper, Daniel
1
Koncz, Julia
1
Landwehr, Rainer
1
Lehmann, Michael
1
Lothar, Müller-Hagedorn
1
Mangold, Sabrina
1
Mau, Gunnar
1
Meyer, Frederik
1
Mzoughi, Mohamed-Nabil
1
Mühlbacher, Hans
1
Müller, Stefan
1
Ringbeck, Jürgen
1
Rosenstiel, Lutz von
1
Ruhm, Roland
1
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
Gabler Edition Wissenschaft
1
SpringerLink / Bücher
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Helden der Werbung? : eine Untersuchung der Relevanz von Werbefiguren für das Konsumentenverhalten
Huber, Frank
;
Vollhardt, Kai
;
Meyer, Frederik
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
3
,
pp. 183-196
Persistent link: https://www.econbiz.de/10003875532
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->