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~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Roth, Stefan"
~subject:"Animal protection"
~subject:"Consumer behaviour"
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Marketing : ZFP ; journal of research and management
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Does Salami for 10 €/kg taste better than Salami for 1 €/100g? : empirical evidence for the influence of unit price format on price-level perception, quality perception, and purcha...
Roth, Stefan
;
Himbert, Lena
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 137-152
Persistent link: https://www.econbiz.de/10011560968
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