//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Advertising effects"
~subject:"Animal protection"
~subject:"Animals"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Anmutung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Animal protection
Animals
Perception
23
Wahrnehmung
23
Consumer behaviour
17
Konsumentenverhalten
17
Advertising
4
Preis
4
Price
4
Werbewirkung
4
Werbung
4
Brand
2
Brand image
2
Cigarette
2
Confidence
2
Customers
2
Deutschland
2
Emotion
2
Experiment
2
Gender
2
Germany
2
Geschlecht
2
Kunden
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Markenimage
2
Preismanagement
2
Pricing strategy
2
Product quality
2
Produktqualität
2
Theorie
2
Theory
2
Vertrauen
2
Zigarette
2
Advertisement
1
Animal Cuteness
1
Animal husbandry
1
Animals in Advertising
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
3
German
1
Author
All
Gierl, Heribert
2
Heideker, Silvia
1
Keller, Barbara
1
Ruhm, Roland
1
Schweidler, Janine
1
Steul-Fischer, Martina
1
Wagner, Udo
1
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
Journal of marketing communications
12
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of business research : JBR
8
International journal of advertising : the review of marketing communications
7
Journal of retailing and consumer services
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Journal of promotion management : JPM
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
4
International advertising and communication : current insights and empirical findings
4
Journal of advertising research
4
Journal of marketing research : JMR
4
SpringerLink / Bücher
4
European journal of marketing
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research
3
The journal of consumer marketing
3
Young consumers : insight and ideas for responsible marketers
3
Electronic commerce research
2
Forschungsgruppe Konsum und Verhalten
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
Health marketing quarterly
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of consumer marketing
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of international consumer marketing
2
Journal of retailing
2
Kundenmanagement & Electronic Commerce
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Springer eBook Collection / Business and Economics
2
The IUP journal of marketing management : IJMM
2
Tourism management : research, policies, practice
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Working paper series / The City University Business School
2
Working paper series / University of Zurich, Department of Economics
2
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Effects of acoustic stimuli complementing out-of-home advertising
Wagner, Udo
;
Ruhm, Roland
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10013443631
Saved in:
2
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
3
The effects of message framing and ad credibility on health risk perception
Heideker, Silvia
;
Steul-Fischer, Martina
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 49-64
Persistent link: https://www.econbiz.de/10011780884
Saved in:
4
Ist der Einfluss von Perceptual Fluency-Manipulationen auf Einstellungen zu Produkten immer positiv? : die moderierende Rolle der Produktvalenz
Gierl, Heribert
;
Schweidler, Janine
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
1
,
pp. 19-38
Persistent link: https://www.econbiz.de/10003954041
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->