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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Advertising effects"
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Advertising effects
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Germelmann, Claas Christian
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Marketing : ZFP ; journal of research and management
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of advertising research
8
Journal of business research : JBR
8
Journal of current issues and research in advertising : JCIRA
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Journal of marketing communications
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European journal of marketing : EJM
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Journal of international consumer marketing
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International advertising and communication : current insights and empirical findings
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Journal of global marketing
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Australasian marketing journal
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Bridging the gap between advertising academia and practice
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International journal of advertising : the review of marketing communications
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Journal of hospitality marketing & management
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Journal of promotion management : innovations in planning and applied research
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Services marketing quarterly
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Advertising and violence : concepts and perspectives
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Advertising, promotion, and new media
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Betriebswirtschaftliche Schriften : BWS
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Brand management in emerging markets : theories and practice
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Corporate communications : an international journal
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
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Wenn doppelt (nicht) besser hält : kann die Wirkung von positiven Medienberichten über eine Marke durch Werbung verstärkt werden?
Germelmann, Claas Christian
;
Gröppel-Klein, Andrea
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
4
,
pp. 217-232
Persistent link: https://www.econbiz.de/10003585067
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