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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Animal protection"
~subject:"Experiment"
~subject:"Luxury goods"
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Marketing : ZFP ; journal of research and management
Journal of business research : JBR
15
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
12
Journal of retailing and consumer services
9
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
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Journal of fashion marketing and management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
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1
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
2
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
3
"My little luxury" : a consumer-centred, experimental view
Bauer, Martina
;
Wallpach, Sylvia von
;
Hemetsberger, Andrea
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10008989463
Saved in:
4
Dynamik von Kundenerwartungen im Dienstleistungsprozess : empirische Befunde eines experimentellen Designs zur Bildung und Wirkung von Erwartungen
Bruhn, Manfred
;
Richter, Mark
;
Georgi, Dominik
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
2
,
pp. 116-133
Persistent link: https://www.econbiz.de/10003318529
Saved in:
5
Die Wirkung kongruenten Duftes auf die Stimmung des Konsumenten am point of sale : Ergebnisse einer experimentellen Untersuchung
Ebster, Claus
;
Jandrisits, Marlies
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
2
,
pp. 99-106
Persistent link: https://www.econbiz.de/10001758639
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