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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Animal protection"
~subject:"Gender"
~subject:"Luxury goods"
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Marketing : ZFP ; journal of research and management
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Luxury marketing : a challenge for theory and practice
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Building corporate identity, image and reputation in the digital era
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ECONIS (ZBW)
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Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
2
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
3
The calorie dilemma : leaner and larger, or tastier yet smaller meals? ; calorie consumption and willingness to trade food quantity for food taste in fast food products
Heiman, Amir
;
Lowengart, Oded
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
4
,
pp. 305-316
Persistent link: https://www.econbiz.de/10009387754
Saved in:
4
"My little luxury" : a consumer-centred, experimental view
Bauer, Martina
;
Wallpach, Sylvia von
;
Hemetsberger, Andrea
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10008989463
Saved in:
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