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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Animal protection"
~subject:"Luxury goods"
~subject:"Product quality"
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Marketing : ZFP ; journal of research and management
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1
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
2
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
3
Does Salami for 10 €/kg taste better than Salami for 1 €/100g? : empirical evidence for the influence of unit price format on price-level perception, quality perception, and purcha...
Roth, Stefan
;
Himbert, Lena
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 137-152
Persistent link: https://www.econbiz.de/10011560968
Saved in:
4
"My little luxury" : a consumer-centred, experimental view
Bauer, Martina
;
Wallpach, Sylvia von
;
Hemetsberger, Andrea
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10008989463
Saved in:
5
Effekte qualitätsbezogener Zusatzinformationen über Websites auf die Beurteilung von Produkten
Gierl, Heribert
;
Bambauer, Silke
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
2
,
pp. 95-107
Persistent link: https://www.econbiz.de/10002043727
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