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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Brand"
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Search: subject_exact:"Brand image"
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Brand
Brand image
37
Markenimage
37
Brand management
22
Markenführung
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Consumer behaviour
20
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20
Markenartikel
14
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Gierl, Heribert
3
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Elger, Christian Erich
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Marketing : ZFP ; journal of research and management
Journal of business research : JBR
191
The journal of brand management : an international journal
167
The journal of product & brand management
155
Journal of retailing and consumer services
92
European journal of marketing : EJM
43
Psychology & marketing
42
Asia Pacific journal of marketing and logistics
40
Marketing intelligence & planning
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Journal of marketing communications
30
Journal of strategic marketing
30
The journal of consumer marketing
28
Marketing letters : a journal of research in marketing
27
European journal of marketing
25
Journal of international consumer marketing
25
International journal of consumer studies
24
International journal of hospitality management
24
Journal of the Academy of Marketing Science
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
International marketing review
22
Journal of marketing
21
Journal of global marketing
20
Journal of promotion management : innovations in planning and applied research
20
Cogent business & management
19
Journal of promotion management : JPM
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
Journal of international marketing
17
Young consumers : insight and ideas for responsible marketers
17
The IUP journal of brand management : IJBRM
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of Islamic marketing
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Qualitative market research : an international journal
15
International journal of market research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
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ECONIS (ZBW)
14
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
What consumer responses make a brand experience create brand attachment?
Fischer, Dirk
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
3
,
pp. 35-48
Persistent link: https://www.econbiz.de/10012817649
Saved in:
3
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
4
Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions
Reckmann, Tobias
;
Teichert, Thorsten
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
Saved in:
5
The origins of brand love : a typology of starting points
Bruns, Daniel
;
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
Saved in:
6
Signaling Teamwork : how brand prominence in brand alliance communication can influence customer perception
Kostyra, Daniel
;
Klapper, Daniel
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
2
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011560943
Saved in:
7
Erfolgsstrategien im persönlichen Verkauf von Luxusmarken
Wieseke, Jan
;
Alavi, Sascha
;
Habel, Johannes
;
Dörfer, …
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 131-143
Persistent link: https://www.econbiz.de/10009750430
Saved in:
8
The role of culture for pricing luxury fashion brands
Hornig, Tobias
;
Fischer, Marc
;
Schollmeyer, Thomas
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 118-130
Persistent link: https://www.econbiz.de/10009750435
Saved in:
9
Pricing luxury brands : specificities, conceptualization and performance impact
Faßnacht, Martin
;
Kluge, Philipp Nikolaus
;
Mohr, Henning
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009750437
Saved in:
10
"BFF" : Best Facebook Forever? ; the impact of social media attachment on the attitude towards brand presence on Facebook
Helme-Guizon, Agnès
;
Caldara, Cindy
;
Raı̈es, Karine
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
1
,
pp. 32-39
Persistent link: https://www.econbiz.de/10009727084
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