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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Brand image"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Brand image
Marketingmanagement
Advertising effects
48
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Advertising
14
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Gierl, Heribert
5
Esch, Franz-Rudolf
3
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1
Bekk, Magdalena
1
Caldara, Cindy
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Elger, Christian Erich
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Marketing : ZFP ; journal of research and management
Journal of marketing communications
52
Journal of business research : JBR
51
International journal of advertising : the quarterly review of marketing communications
33
The journal of product & brand management
32
International journal of advertising : the review of marketing communications
30
Journal of advertising research
29
Psychology & marketing
26
Journal of advertising : official publication of the American Academy of Advertising
25
Journal of promotion management : JPM
24
Journal of promotion management : innovations in planning and applied research
20
The journal of brand management : an international journal
19
International journal of internet marketing and advertising : IJIMA
18
European journal of marketing : EJM
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of retailing and consumer services
17
Marketing letters : a journal of research in marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Asia Pacific journal of marketing and logistics
12
Journal of global marketing
11
Marketing intelligence & planning
11
The journal of consumer marketing
11
Journal of marketing
10
Journal of the Academy of Marketing Science
10
International journal of hospitality management
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
International journal of sports marketing & sponsorship
8
Journal of marketing research : JMR
8
Journal of current issues and research in advertising : JCIRA
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Tourism management : research, policies, practice
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of international consumer marketing
6
Journal of marketing management : MM
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Cogent business & management
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
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ECONIS (ZBW)
12
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
3
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
Measuring marketing success : estimating the effect of social media and TV advertising on brand attention
Guhl, Daniel
;
Winkler von Mohrenfels, Hannah
;
Abshagen, …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
Saved in:
6
Sponsor response strategies for avoiding negative brand image effects in a sponsorship crisis : the comparative efficacy of apology, denial and no comment
Uhrich, Sebastian
;
Flöter, Thomas
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 257-266
Persistent link: https://www.econbiz.de/10010438085
Saved in:
7
"BFF" : Best Facebook Forever? ; the impact of social media attachment on the attitude towards brand presence on Facebook
Helme-Guizon, Agnès
;
Caldara, Cindy
;
Raı̈es, Karine
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
1
,
pp. 32-39
Persistent link: https://www.econbiz.de/10009727084
Saved in:
8
Facetten der Kongruenz : persönlichkeitsbasierte Ähnlichkeiten von Marke und Testimonial als Determinanten wahrgenommener Passung und Kaufwahrscheinlichkeit
Spörrle, Matthias
;
Bekk, Magdalena
;
Felser, Georg
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 180-194
Persistent link: https://www.econbiz.de/10008649959
Saved in:
9
Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Zugang
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Elger, Christian Erich
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
2
,
pp. 109-127
Persistent link: https://www.econbiz.de/10003709012
Saved in:
10
Integration von Duftstoffen in die Kommunikation zur Stärkung von Effektivität und Effizienz des Markenaufbaus
Esch, Franz-Rudolf
;
Rempel, Jan Eric
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
3
,
pp. 145-162
Persistent link: https://www.econbiz.de/10003522852
Saved in:
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