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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Brand management"
~subject:"Strategische Allianz"
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Marketing : ZFP ; journal of research and management
The journal of brand management : an international journal
8
Journal of business research : JBR
6
International journal of advertising : the review of marketing communications
4
Journal of international consumer marketing
3
The journal of product & brand management
3
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
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Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
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Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
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Marketing letters : a journal of research in marketing
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Working paper / International University in Germany, School of Business Administration
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AMS review : official publication of the Academy of Marketing Science
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Cogent business & management
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Dienstleistungsnetzwerke
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ERIM report series research in management
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Essays on interfirm and intrafirm brand combinations
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European Sport management quarterly : ESMQ
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European journal of marketing
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European journal of operational research : EJOR
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European research on management and business economics
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European research studies
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
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Fashion branding and communication : core strategies of European luxury brands
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
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Forum Produkt- und Produktionsmanagement
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Hamburger Schriften zur Marketingforschung
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Health marketing quarterly
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International journal of hospitality management
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ECONIS (ZBW)
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The effect of brand gender similarity on brand-alliance fit and purchase intention
Tilburg, Miriam van
;
Herrmann, Andreas
;
Grohmann, Bianca
; …
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10010513971
Saved in:
2
Anchoringeffekte bei der Urteilsbildung gegenüber Markenallianzen : die Bedeutung von Markenbekanntheit, Markenimage und Produktkategoriefit
Esch, Franz-Rudolf
;
Redler, Jörn
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
2
,
pp. 79-97
Persistent link: https://www.econbiz.de/10002766478
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