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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Football"
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Marketing : ZFP ; journal of research and management
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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Benefits of Sport Teams-Modell (BoST-Modell) : eine empirische Analyse verhaltensrelevanter Markennutzen professioneller Sportvereine
Burmann, Christoph
;
Schade, Michael
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 316-335
Persistent link: https://www.econbiz.de/10009680799
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