//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Handelsmarke"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Handelsmarke
Brand management
47
Markenführung
47
Consumer behaviour
41
Konsumentenverhalten
41
Brand image
37
Markenimage
37
Brand
34
Markenartikel
34
Advertising effects
21
Werbewirkung
21
Theorie
11
Theory
11
Deutschland
8
Germany
8
Advertising
6
Store brand
6
Werbung
6
Beziehungsmarketing
5
Einzelhandel
5
Internet marketing
5
Luxury goods
5
Luxusgüter
5
Online-Marketing
5
Relationship marketing
5
Retail trade
5
Emotion
4
Experiment
4
Marketing theory
4
Marketingtheorie
4
Measurement
4
Messung
4
Perception
4
Preismanagement
4
Pricing strategy
4
Social Web
4
Social web
4
Wahrnehmung
4
Arbeitskräfte
3
Brand extension
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
German
5
English
1
Author
All
Bauer, Hans H.
1
Brandstätter, Marion
1
Foscht, Thomas
1
Gall, Katja
1
Heinrich, Daniel
1
Herm, Steffen
1
Morschett, Dirk
1
Olbrich, Rainer
1
Sander, Matthias
1
Schäfer, Daniela B.
1
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
Journal of retailing and consumer services
60
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of agricultural & food industrial organization
8
Journal of food products marketing
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Review of industrial organization : RIO
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing
6
Journal of marketing research : JMR
6
Marketing letters : a journal of research in marketing
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
European review of agricultural economics : ERAE
4
Journal of euromarketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
4
The IUP journal of brand management : IJBRM
4
The journal of business : B
4
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Success factors of private label extensions
Foscht, Thomas
;
Brandstätter, Marion
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10010385233
Saved in:
2
Bio-Siegel als Differenzierungsmerkmal für Herstellermarken und Handelsmarken : eine experimentelle Untersuchung am Beispiel von Lebensmittelmarken
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 192-207
Persistent link: https://www.econbiz.de/10009271600
Saved in:
3
Zur Messung markenspezifischer Risikowahrnehmungen mit der Means-End-Analyse
Herm, Steffen
;
Gall, Katja
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
3
,
pp. 161-174
Persistent link: https://www.econbiz.de/10003743093
Saved in:
4
Ursachen und Konsequenzen der Abhängigkeitsverhältnisse zwischen Markenartikelindustrie und Handel
Olbrich, Rainer
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 253-267
Persistent link: https://www.econbiz.de/10001655217
Saved in:
5
Konzeptualisierung und Operationalisierung des Markenwerts von Einkaufsstätten
Morschett, Dirk
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10001726864
Saved in:
6
Die Bewertung internationaler Marken auf Basis der hedonischen Theorie
Sander, Matthias
- In:
Marketing : ZFP ; journal of research and management
16
(
1994
)
4
,
pp. 234-245
Persistent link: https://www.econbiz.de/10001173622
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->