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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Konsumgüterindustrie"
~subject:"Konsumgütermarketing"
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Marketing : ZFP ; journal of research and management
Ifo Schnelldienst
27
ifo Dresden berichtet
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The journal of brand management : an international journal
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Direct store delivery : concepts, applications and instruments
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Industrial marketing management : the international journal for industrial and high-tech firms
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Longer lasting products : alternatives to the throwaway society
5
Neue betriebswirtschaftliche Forschung : Nbf
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Case studies on MNCs in India
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Discussion paper / Centre for Economic Policy Research
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Springer eBook Collection
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Studies on Russian economic development : the official journal of the Institute of Economic Forecasting, Russian Academy of Sciences
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The journal of product & brand management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Trademarks, brands, and competitiveness
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
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1
Success factors of private label extensions
Foscht, Thomas
;
Brandstätter, Marion
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10010385233
Saved in:
2
Erfolgsrelevanz von KAM Strategien und Strukturen gegenüber internationalen Handelskunden
Swoboda, Bernhard
;
Schlüter, Andrea
;
Olejnik, Edith
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
4
,
pp. 278-292
Persistent link: https://www.econbiz.de/10009387765
Saved in:
3
Wirkung von Limited Editions im FMCG-Bereich
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
4
,
pp. 234-254
Persistent link: https://www.econbiz.de/10003908000
Saved in:
4
Schwachstellen in Marketingprozessen : Ergebnisse einer explorativen Reengineering-Metaanalyse
Diller, Hermann
;
Saatkamp, Jörg
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 239-252
Persistent link: https://www.econbiz.de/10001726858
Saved in:
5
Ursachen und Konsequenzen der Abhängigkeitsverhältnisse zwischen Markenartikelindustrie und Handel
Olbrich, Rainer
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 253-267
Persistent link: https://www.econbiz.de/10001655217
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