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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Markenartikel"
~subject:"Retail price"
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Markenartikel
Retail price
Handelsmarke
6
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3
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Consumer goods industry
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Bauer, Hans H.
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Gall, Katja
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Heinrich, Daniel
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Olbrich, Rainer
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Marketing : ZFP ; journal of research and management
Journal of retailing and consumer services
36
International journal of retail & distribution management
12
Journal of retailing
11
Journal of business research : JBR
10
The international review of retail, distribution and consumer research
9
European journal of operational research : EJOR
8
Journal of agricultural & food industrial organization
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
International journal of production economics
6
The journal of product & brand management
6
Transportation research / E : an international journal
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
European journal of marketing : EJM
5
Review of industrial organization : RIO
5
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Reihe: Marketing, Handel und Management
4
Report / Marketing Science Institute
4
The journal of brand management : an international journal
4
The journal of consumer marketing
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Applied economics
3
Applied economics letters
3
European review of agricultural economics : ERAE
3
Gabler Edition Wissenschaft
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of food products marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing management : MM
3
Journal of the Academy of Marketing Science
3
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Report / Marketing Science Institute / Marketing Science Institute
3
Springer Proceedings in Business and Economics
3
Springer eBook Collection
3
SpringerLink / Bücher
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Annales Universitatis Mariae Curie-Skłodowska / H
2
Australasian marketing journal
2
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ECONIS (ZBW)
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1
Bio-Siegel als Differenzierungsmerkmal für Herstellermarken und Handelsmarken : eine experimentelle Untersuchung am Beispiel von Lebensmittelmarken
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 192-207
Persistent link: https://www.econbiz.de/10009271600
Saved in:
2
Zur Messung markenspezifischer Risikowahrnehmungen mit der Means-End-Analyse
Herm, Steffen
;
Gall, Katja
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
3
,
pp. 161-174
Persistent link: https://www.econbiz.de/10003743093
Saved in:
3
Ursachen und Konsequenzen der Abhängigkeitsverhältnisse zwischen Markenartikelindustrie und Handel
Olbrich, Rainer
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 253-267
Persistent link: https://www.econbiz.de/10001655217
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