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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Relationship marketing"
~subject:"Services marketing"
~subject:"value-in-use"
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Marketing : ZFP ; journal of research and management
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of the Academy of Marketing Science
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The journal of services marketing
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Managing consumer services : factory or theater?
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Value-in-use : antecedents, dimensions, and consequences
Bruns, Katherina
;
Jacob, Frank
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
3
,
pp. 135-149
Persistent link: https://www.econbiz.de/10011566853
Saved in:
2
Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik
Haase, Michaela
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10009161452
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