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~isPartOf:"Marketing : metaphors and metamorphosis"
~person:"DeSarbo, Wayne S."
~person:"McDonald, Malcolm"
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Marketing : metaphors and metamorphosis
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Market segmentation as a metaphor : whoever heard of Alexander the Mediocre?
McDonald, Malcolm
- In:
Marketing : metaphors and metamorphosis
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(pp. 62-87)
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2008
Persistent link: https://www.econbiz.de/10003746809
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