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~isPartOf:"Marketing accountability for marketing and non-marketing outcomes"
~subject:"Pricing strategy"
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Pricing strategy
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Marketing accountability for marketing and non-marketing outcomes
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
4
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Essays in empirical industrial organization: applications of structural models in the retailing industry
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Handbook of pricing research in marketing
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Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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Marketinginnovationen erfolgreich gestalten
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New empirical industrial organization & the food system
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Pricing tactics, strategies, and outcomes ; Vol. 2
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Régulation des relations entre fournisseurs et distributeurs : rapport
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What drives brand equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun
;
Gruca, Thomas S.
;
Rego, Lopo L.
- In:
Marketing accountability for marketing and …
,
(pp. 75-109)
.
2021
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