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~isPartOf:"Marketing analysis in sport business : global perspectives"
~subject:"Messung"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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Marketing analysis in sport business : global perspectives
Political marketing in the United States
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Consumer brand relationships : meaning, measuring, managing
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Cross-cultural and critical perspectives on brands
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Foundations of corporate heritage
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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Aufbruch : Ingredient Branding schafft Werte
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Brand management ; Vol. 1
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Brand management ; Vol. 2
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Branded lives : the production and consumption of meaning at work
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Does marketing need reform? : fresh perspectives on the future
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Enhancing knowledge development in marketing ; Vol. 21
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Entrepreneurship in international marketing
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Handbook of brand relationships
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Handbook of social media management : value chain and business models in changing media markets
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Brand attributes scale for professional sport teams : measuring strength, favorability, and uniqueness of team attributes
Wada, Yukako
;
Matsuoka, Hirotaka
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 258-274)
.
2022
Persistent link: https://www.econbiz.de/10014311340
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