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~isPartOf:"Marketing and consumer psychology series"
~type_genre:"Collection of articles of several authors"
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Consumer behaviour
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Psychologie
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Ann Arbor, Mich.
1
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Visual Marketing Conference <2005, Ann Arbor, Mich.>
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Marketing and consumer psychology series
Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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Consumer social values
Gurel-Atay, Eda
(
ed.
);
Kahle, Lynn R.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011780063
Saved in:
2
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
Wedel, Michel
(
ed.
);
Pieters, Rik
(
contributor
)
-
2008
Introduction to visual marketing / Michel Wedel and Rik Pieters -- Visual attention and perception -- Eye movements during reading, scene perception, visual search and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- The informativeness of eye-movements for visual...
Persistent link: https://www.econbiz.de/10009261378
Saved in:
3
Handbook of consumer
psychology
Haugtvedt, Curtis P.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2008
review of theory and research studies in consumer
psychology
and marketing, advertising and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
Saved in:
4
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
Saved in:
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