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~isPartOf:"Marketing and the common good : essays from Notre Dame on societal impact"
~isPartOf:"Stand und Perspektiven der Öffentlichen Betriebswirtschaftslehre II : Festschrift für Prof. Peter Eichhorn anlässlich seiner Emeritierung"
~person:"Etzel, Michael James"
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Marketing and the common good : essays from Notre Dame on societal impact
Stand und Perspektiven der Öffentlichen Betriebswirtschaftslehre II : Festschrift für Prof. Peter Eichhorn anlässlich seiner Emeritierung
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How marketing serves the common good : a long-term consumer perspective
Gaski, John F.
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Etzel, Michael James
- In:
Marketing and the common good : essays from Notre Dame …
,
(pp. 81-92)
.
2014
Persistent link: https://www.econbiz.de/10009774187
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