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~isPartOf:"Marketing efficiency in tourism : coping with volatile demand"
~person:"Go, Frank M."
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Marketing efficiency in tourism : coping with volatile demand
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Tourism management : research, policies, practice
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Integrated marketing efficiency through co-innovation process : tools for managing the destination marketing organization
Lemmetyinen, Arja
;
Go, Frank M.
;
Brooker, Ed
- In:
Marketing efficiency in tourism : coping with volatile …
,
(pp. 173-182)
.
2006
Persistent link: https://www.econbiz.de/10003396424
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