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~isPartOf:"Marketing in the cyber era : strategies and emerging trends"
~isPartOf:"Marketing intelligence & planning"
~person:"Toften, Kjell"
~subject:"SME marketing"
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Marketing in the cyber era : strategies and emerging trends
Marketing intelligence & planning
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Niche marketing and strategic capabilities : an expoloratory study of specialised firms
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 736-753
Persistent link: https://www.econbiz.de/10009513556
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