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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing island destinations : concepts and cases"
~isPartOf:"Tourism planning & development"
~source:"econis"
~subject:"Brand management"
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Search: subject_exact:"Fremdenverkehrsmarketing"
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Brand management
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Marketing intelligence & planning
Marketing island destinations : concepts and cases
Tourism planning & development
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing : an international journal
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UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
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Advances in hospitality, tourism, and the services industry (AHTSI) book series
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Annals of tourism research : ATR ; a social sciences journal
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Baltic Journal of Economic Studies
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Benchmarking : an international journal
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Brand research : [an outcome of the second International Conference on Brand Management]
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European journal of marketing
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International journal of Indian culture and business management : IJICBM
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International review on public and non-profit marketing
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ECONIS (ZBW)
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1
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
2
Challenges of branding Iran : perspectives of Iranian tourism suppliers
Khodadadi, Masood
- In:
Tourism planning & development
16
(
2019
)
1
,
pp. 112-117
Persistent link: https://www.econbiz.de/10012174499
Saved in:
3
Destination branding by residents : the role of perceived responsibility in positive and negative word-of-mouth
Jeuring, Jelmer Hendrik Gerard
;
Haartsen, Tialda
- In:
Tourism planning & development
14
(
2017
)
2
,
pp. 240-259
Persistent link: https://www.econbiz.de/10011647966
Saved in:
4
Country image as a nation-branding tool
Hakala, Ulla
;
Lemmetyinen, Arja
;
Kantola, Satu-Päivi
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 538-556
Persistent link: https://www.econbiz.de/10010127908
Saved in:
5
Future research directions in tourism marketing
Tsiotsou, Rodoula
;
Ratten, Vanessa
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 533-544
Persistent link: https://www.econbiz.de/10008652204
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