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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Бизнес Информ"
~person:"Ahuvia, Aaron"
~subject:"Consumer behaviour"
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Consumer behaviour
Brand
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Brand love
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Ahuvia, Aaron
Phau, Ian
8
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5
Sharma, Piyush
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Kim, Jungkeun
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3
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Blanchard, Simon J.
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Marketing intelligence & planning
Marketing letters : a journal of research in marketing
Бизнес Информ
Consumer brand relationships : meaning, measuring, managing
1
Consumer-brand relationships : theory and practice
1
Journal of business research : JBR
1
Journal of service management
1
The Cambridge handbook of psychology and economic behaviour
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ECONIS (ZBW)
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Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
2
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
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