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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Psychology & marketing"
~person:"Merrilees, Bill"
~type_genre:"Article in journal"
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Beziehungsmarketing
2
Brand
2
Brand engagement
2
Brand image
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenartikel
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Markenführung
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Brand co-creation
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Brand communities
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Brand interactivity
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Brand orientation
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Brand performance
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Brand self-congruity
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Branding
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Category involvement
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Internet marketing
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Kundenintegration
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Marketingmanagement
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Merrilees, Bill
Woodside, Arch G.
6
Phau, Ian
4
Pradhan, Debasis
4
Bagozzi, Richard P.
3
Bauer, Brittney C.
3
Kuanr, Abhisek
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Melewar, T. C.
3
Albrecht, Carmen-Maria
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Arli, Denni
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Arnold, Mark J.
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Augusto, Mário Gomes
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Bang, Nguyen
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Brown, Stephen
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Coates, Nigel
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DelVecchio, Devon
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Fraser, Cynthia
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Guercini, Simone
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Hamilton Rice, Dan
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Hollebeek, Linda D.
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Hultman, Magnus
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Kumar, Vikas
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Lee, Michael S. W.
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Lim, Ming
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Luce, Fernando Bins
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Miller, Dale
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Moharana, Tapas Ranjan
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Moulard, Julie Guidry
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Oghazi, Pejvak
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Oliveira, Marta Olivia Rovedder de
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Omar, Maktoba
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Paul, Justin
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Rauschnabel, Philipp A.
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Rompay, Thomas J. L. van
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Sauer, Nicola E.
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Sprott, David E.
2
Abdullah, Zulhamri
1
Aboulnasr, Khaled
1
Abu-ElSamen, Amjad A.
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Marketing intelligence & planning
Psychology & marketing
Journal of business research : JBR
10
The journal of brand management : an international journal
8
The journal of product & brand management
3
Australasian marketing journal
2
Journal of strategic marketing
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
Journal for international business and entrepreneurship development
1
Journal of hospitality marketing & management
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Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : MM
1
Qualitative market research : an international journal
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ECONIS (ZBW)
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Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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2
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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