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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Psychology & marketing"
~subject:"Advertising planning"
~subject:"Brand"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising planning
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Advertising media
6
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Aufsatz in Zeitschrift
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Huang, Hazel H.
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Rosenaum-Elliott, Richard
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Marketing intelligence & planning
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Der Markt : international journal of marketing
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JMM : the international journal on media management
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Journal of the Operational Research Society : OR
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Management : journal of contemporary management issues
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Is beauty in the eye of the beholder? : gender and beauty in the cosmetics sector ; a comparative study of Indonesia and Korea
Kim, Jaeil
;
Han, WoongHee
;
Kim, DongTae
;
Paramita, Widya
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10009751817
Saved in:
2
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
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