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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Psychology & marketing"
~subject:"Schwellenländer"
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Search: subject:"branding"
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Schwellenländer
Brand management
215
Markenführung
215
Consumer behaviour
151
Konsumentenverhalten
151
Brand image
136
Markenimage
136
Brand
85
Markenartikel
85
Beziehungsmarketing
52
Relationship marketing
52
Advertising effects
39
Werbewirkung
39
Internet marketing
28
Online-Marketing
28
Social Web
28
Social web
28
Personality psychology
15
Persönlichkeitspsychologie
15
Advertising
13
Brand loyalty
13
Corporate reputation
13
Firmenimage
13
Luxury goods
13
Luxusgüter
13
Werbung
13
Customer satisfaction
12
Kundenzufriedenheit
12
Designation of origin
10
Herkunftsbezeichnung
10
Marketing management
10
Marketingmanagement
10
Emotion
9
Brand extension
8
Celebrity endorsement
8
Celebrity-Werbung
8
Emerging economies
8
Experiment
8
Markentransfer
8
Markentreue
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8
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Agbemabiese, George Cudjoe
1
Anning-Dorson, Thomas
1
Chow, Cheris W. C.
1
Custance, Paul
1
Griffith, Denni Arli
1
Gupta, Narain
1
Hsieh, Ming Huei
1
Huang, Hsiu Ying
1
Jiang, Dongni
1
Luk, Chung-leung
1
Mensah, Priscilla
1
Odoom, Raphael
1
Oliveira, Marta Olivia Rovedder de
1
Omar, Maktoba
1
Ryan, Jason
1
Sardana, Deepak
1
Sharma, Piyush
1
Silva, Tamires Silva da
1
Silvanto, Sari
1
Sonza, Igor Bernardi
1
Walley, Keith
1
Wang, Xuehua
1
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Marketing intelligence & planning
Psychology & marketing
Journal of business research : JBR
9
International marketing review
8
The journal of product & brand management
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of emerging markets
6
Journal of international marketing
6
The journal of brand management : an international journal
6
Journal of marketing communications
5
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
5
Palgrave Studies of Marketing in Emerging Economies
5
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
4
Springer eBook Collection
4
SpringerLink / Bücher
4
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of business and emerging markets : IJBEM
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of retailing
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
Organizations and markets in emerging economies
3
Qualitative market research : an international journal
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Emerging markets, finance and trade : EMFT
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
IMF working papers
2
International business review : the official journal of the European International Business Academy
2
International journal of economics and business research : IJEBR
2
Journal of business strategy
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Management for Professionals
2
Research handbook of marketing in emerging economies
2
The Oxford handbook of luxury business
2
Young consumers : insight and ideas for responsible marketers
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
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ECONIS (ZBW)
8
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1
Brand equity and company performance : evidence from a quasi-experiment in an emerging market
Oliveira, Marta Olivia Rovedder de
;
Sonza, Igor Bernardi
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10014313027
Saved in:
2
Exploring the role of spiritual leaders as celebrity business founders and brand endorsers
Sharma, Piyush
;
Sardana, Deepak
;
Gupta, Narain
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10013172894
Saved in:
3
Branding
capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
4
Does service employee arrogance discourage sales of luxury brands in emerging economies?
Wang, Xuehua
;
Chow, Cheris W. C.
;
Luk, Chung-leung
- In:
Psychology & marketing
30
(
2013
)
10
,
pp. 918-933
Persistent link: https://www.econbiz.de/10010198486
Saved in:
5
Crisis brand management in emerging markets : insight from the Chinese infant milk powder scandal
Custance, Paul
;
Walley, Keith
;
Jiang, Dongni
- In:
Marketing intelligence & planning
30
(
2012
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009508101
Saved in:
6
A brand for all the nations : the development of the world heritage brand in emerging markets
Ryan, Jason
;
Silvanto, Sari
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 305-318
Persistent link: https://www.econbiz.de/10009156881
Saved in:
7
Branding
in emerging markets
Omar, Maktoba
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009156897
Saved in:
8
An international
branding
strategy based on a case study of a Taiwanese firm
Huang, Hsiu Ying
;
Hsieh, Ming Huei
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 611-623
Persistent link: https://www.econbiz.de/10009385327
Saved in:
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