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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Konsumentenverhalten"
~subject:"Strategisches Management"
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Konsumentenverhalten
Strategisches Management
Brand management
195
Markenführung
195
Brand image
106
Markenimage
106
Consumer behaviour
100
Brand
60
Markenartikel
60
Beziehungsmarketing
36
Relationship marketing
36
Internet marketing
21
Online-Marketing
21
Social Web
21
Social web
21
India
16
Indien
16
Advertising effects
15
Brand loyalty
15
Werbewirkung
15
Luxury goods
13
Luxusgüter
13
Corporate reputation
10
Firmenimage
10
Markentreue
10
Marketing management
10
Marketingmanagement
10
USA
9
United States
9
Customer satisfaction
8
Designation of origin
8
Emerging economies
8
Herkunftsbezeichnung
8
Kundenzufriedenheit
8
Schwellenländer
8
Advertising
7
Brand architecture
7
Brand extension
7
Customer integration
7
Emotion
7
Kundenintegration
7
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Undetermined
43
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Article
104
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Article in journal
104
Aufsatz in Zeitschrift
104
Systematic review
1
Übersichtsarbeit
1
Language
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English
104
Author
All
Phau, Ian
4
Uggla, Henrik
4
Bang, Nguyen
2
Cleff, Thomas
2
Kakati, Rinalini P.
2
Kumar, Vikas
2
Mathews, Jose
2
Merrilees, Bill
2
Ragel, V. R.
2
Walter, Nadine
2
Aitken, Robert
1
Akasreku, Frank
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Anbarasu, A. Joseph
1
Ashraf, Rohail
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Banerjee, Soumi Chatterjee
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Baswan, Taru
1
Bhukya, Ramulu
1
Block, Martin P.
1
Borzekowski, Dina
1
Brahmbhatt, Dhruv
1
Brem, Alexander
1
Brennan, Ross
1
Cardinale, Sylvia
1
Chan, Fanny Fong Yee
1
Chaudhary, Harish
1
Chauhan, Abhishek
1
Chauhan, Anurag
1
Cheah, Isaac
1
Chen, Cheng-Hao Steve
1
Choudhury, Smitishikha
1
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Published in...
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Marketing intelligence & planning
The IUP journal of brand management : IJBRM
Journal of business research : JBR
398
The journal of product & brand management
287
The journal of brand management : an international journal
269
Journal of retailing and consumer services
252
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
79
International journal of hospitality management
75
Journal of marketing communications
73
SpringerLink / Bücher
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
50
International marketing review
48
Journal of strategic marketing
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Journal of marketing
43
Cogent business & management
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of international marketing
35
Journal of Islamic marketing
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
International journal of contemporary hospitality management
33
European journal of marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
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ECONIS (ZBW)
104
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1
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
2
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
3
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
4
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
5
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
6
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
7
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
8
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
9
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
10
Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
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