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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Chikweche, Tendai"
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Franchising at the Bottom of the Pyramid (BOP) : an alternative distriution approach
Chikweche, Tendai
;
Fletcher, Richard
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 343-360
Persistent link: https://www.econbiz.de/10009314461
Saved in:
2
Branding at the base of pyramid : a Zimbabwean perspective
Chikweche, Tendai
;
Fletcher, Richard
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10009156890
Saved in:
3
Branding at the base of pyramid: a Zimbabwean perspective
Chikweche, Tendai
;
Fletcher, Richard
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10009014537
Saved in:
4
Franchising at the Bottom of the Pyramid (BOP): an alternative distribution approach
Chikweche, Tendai
;
Fletcher, Richard
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 343-361
Persistent link: https://www.econbiz.de/10009289204
Saved in:
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