//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Vision : the journal of business perspective"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product-line extension"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
6
Brand management
6
Markenführung
6
Markentransfer
6
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
India
3
Indien
3
Brand
2
Brand Extension
2
Brand extensions
2
Advertising
1
Advertising effects
1
Brand Advertisement
1
Commitment
1
Confidence
1
Consumer attitudes
1
Consumer goods
1
Consumer services
1
Consumers
1
Customer-company identification
1
Erfolgsfaktor
1
Feedback Effects
1
Hierarchical Regression
1
In-group formation
1
Internet
1
Markenartikel
1
Parent Brand Equity
1
Perceived Fit
1
Quality
1
Residual Centring
1
Strategic alliance
1
Strategische Allianz
1
Success factor
1
Trust
1
Vertrauen
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Ashraf, Rohail
1
Bapat, Dhananjay
1
Bravo, Rafael
1
Iversen, Nina M.
1
Joshi, Richa
1
Kaur, Harleen
1
Merunka, Dwight
1
Pandit, Ajay
1
Panwar, J. S.
1
Pina, José M.
1
Ramanathan, Jayasankar
1
Velayudhan, Sanal Kumar
1
Yadav, Rajan
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Vision : the journal of business perspective
The journal of brand management : an international journal
28
Journal of business research : JBR
22
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Paradigm : the journal of Institute of Management Technology
3
Sport management review
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Corporate reputation review : an international journal
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Comparing consumer evaluations of services-to-services brand extensions with services-to-goods
Ramanathan, Jayasankar
;
Velayudhan, Sanal Kumar
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 877-891
Persistent link: https://www.econbiz.de/10011798060
Saved in:
2
Evaluating the feedback effects of brand extension on parent brand equity : a study on Indian FMCG industry
Joshi, Richa
;
Yadav, Rajan
- In:
Vision : the journal of business perspective
21
(
2017
)
3
,
pp. 305-313
Persistent link: https://www.econbiz.de/10011833411
Saved in:
3
Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen
;
Pandit, Ajay
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
Saved in:
4
The impact of customer-company identification on consumer reactions to new corporate initiatives : the case of brand extensions
Ashraf, Rohail
;
Merunka, Dwight
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 489-507
Persistent link: https://www.econbiz.de/10010127916
Saved in:
5
Expansion strategies for online brands going offline
Bravo, Rafael
;
Iversen, Nina M.
;
Pina, José M.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10009156905
Saved in:
6
Consumer evaluation of brand extensions : an empirical assessment in the Indian context
Bapat, Dhananjay
;
Panwar, J. S.
- In:
Vision : the journal of business perspective
13
(
2009
)
2
,
pp. 47-52
Persistent link: https://www.econbiz.de/10003891635
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->