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~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~language:"spa"
~person:"Kaushal, Vikrant"
~person:"Sarkar, Juhi Gahlot"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Consumer behaviour
Konsumentenverhalten
4
Brand
2
Brand image
2
Brand management
2
Markenartikel
2
Markenführung
2
Markenimage
2
Target group
2
Zielgruppe
2
Advertising effects
1
Advertising message involvement
1
Attachment style
1
Attitude
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Battery electric vehicles
1
Beziehungsmarketing
1
Brand attitude
1
Brand commitment
1
Consumer adoption
1
Consumer-perceived brand ethicality
1
Consumption embarrassment
1
Continuance intention
1
Customer satisfaction
1
Einzelhandel
1
Emotion
1
Environmental concern
1
Expectation-confirmation model (ECM)
1
Factual copy
1
Individual mobility
1
Innovation adoption
1
Innovationsakzeptanz
1
Internet marketing
1
Jugendliche
1
Kundenzufriedenheit
1
Mobile Anwendung
1
Mobile Business
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1
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Graue Literatur
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Kaushal, Vikrant
Sarkar, Juhi Gahlot
Phau, Ian
8
Arli, Denni
5
Sharma, Piyush
5
Bang, Nguyen
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Wang, Bo
3
Brennan, Ross
2
Custance, Paul
2
Das, Gopal
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Grace, Debra
2
Kumar, Vikas
2
Ladeira, Wagner Junior
2
Lobo, Antonio
2
Merrilees, Bill
2
Perin, Marcelo Gattermann
2
Pinto, Diego Costa
2
Pradhan, Debasis
2
Ross, Mitchell
2
Santini, Fernando de Oliveira
2
Sarkar, Abhigyan
2
Tay, Richard
2
Thaichon, Park
2
Tjiptono, Fandy
2
Walley, Keith
2
Zameer, Hashim
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1
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Marketing intelligence & planning
Asia Pacific journal of marketing and logistics
2
Journal of retailing and consumer services
2
Society and business review
2
Young consumers : insight and ideas for responsible marketers
2
Corporate reputation review : an international journal
1
European journal of marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
The marketing review
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ECONIS (ZBW)
4
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1
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
2
Mobile wallets adoption : pre- and post-adoption dynamics of mobile wallets usage
Jaiswal, Deepak
;
Kaushal, Vikrant
;
Mohan, Ashutosh
; …
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 573-588
Persistent link: https://www.econbiz.de/10013393500
Saved in:
3
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
4
Investigating young customers' retail purchase embarrassment
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 111-129
Persistent link: https://www.econbiz.de/10011657330
Saved in:
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